H&M has just released an interactive video introducing it’s Alexander Wang collaboration collection, which will be hitting stores November 6. The athletic, videogame-inspired ad features models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly; soccer player Andy Carroll; and kickboxer Rivaldino dos Santos.
“I’m very happy with the whole collection. I love to use new technologies to really elevate a piece, and to create something fresh.” Alexander Wang as told to Styleist
It’s been exactly 10 years since H&M started the revolutionary idea of bringing the most prestigious fashion designers to everyone’s closets, a formula that has allowed the high street brand to position itself as a reference in the fashion industry. Karl Lagerfeld was the first and therefore the most criticized for it. Today nobody is questioning these co-brandings anymore, on the contrary, many brands have followed this growing trend.
Here’s the full list of H&M Designer collaborations since 2004:.
• 2004: Karl Lagerfeld
• 2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge
• 2006: Viktor & Rolf
• 2007: Roberto Cavalli
• 2008: Rei Kawakubo and Comme des Garçons
• 2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
• 2010: Sonia Rykiel, Lanvin
• 2011: Versace
• 2012: Versace, Marni, Maison Martin Margiela
• 2013: Isabel Marant
• 2014: Alexander Wang