Client

NOWADAYS

Industry

Fashion

Services

Branding

About the brand

Nowadays stands for simple, modern and smart. “We believe that style is an attitude and that an idea can change the world.”

Our work:

We developed the brand’s identity and defined their image by creating their visual guidelines and their brand’s values. We understood that Nowadays was more than just a brand or clothes, it was a whole idea of how the world is today, of how men are today and how we communicate and relate to each other. That concept gave us the key to the heart of the brand to find out who were the customers and what they expect from a fashion brand. We built a communication strategy based on the actual lifestyle of entrepreneurs and business men and connected this lifestyle to travel and leisure, boutique hotels, restaurants and art.

Client

NOWADAYS

Industry

Fashion

Services

Branding