What a great example of powerful branding: a product that sells your product. The best form of advertising you can make.
This limited edition Barbecue Bible is Brazilian brand Tramontina’s way of showing everyone that they are masters of the art of barbecuing. This is a book that actually helps you with the grilling process: it literally lights your fire, sharpens your knife and serves your steak.
Only a handful of Brazil’s best barbecue chefs got a copy of the BBQ Bible, although a simplified version is being created to be sold in stores.