New Chanel short film, starring Pharrell and Cara Delevingne

One of the newest pieces of fashion branded content comes from luxury house Chanel, which this week presented thier short film Reincarnation in Salzburg, Austria, at the Hotel Schloss Leopoldskron.

The brand’s legendary designer Karl Lagerfeld has directed the film, starring Pharrell Williams and supermodel Cara Delevingne as a pair of waltzing and singing Austrian royals. It’s based on a true story. Coco Chanel indeed visited a hotel in Salzburg in 1936 where the elevator attendants wore jackets similar to those appearing in the film. Years later, she drew inspiration from those uniforms while designing the jacket of the Chanel suit, which would become an iconic garment.

Inspiration can be found anywhere, as this story comes to show.

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