New Chanel short film, starring Pharrell and Cara Delevingne

One of the newest pieces of fashion branded content comes from luxury house Chanel, which this week presented thier short film Reincarnation in Salzburg, Austria, at the Hotel Schloss Leopoldskron.

The brand’s legendary designer Karl Lagerfeld has directed the film, starring Pharrell Williams and supermodel Cara Delevingne as a pair of waltzing and singing Austrian royals. It’s based on a true story. Coco Chanel indeed visited a hotel in Salzburg in 1936 where the elevator attendants wore jackets similar to those appearing in the film. Years later, she drew inspiration from those uniforms while designing the jacket of the Chanel suit, which would become an iconic garment.

Inspiration can be found anywhere, as this story comes to show.

You might also like:

Brands on Vine
Six seconds are enough to create fun and addictive content o...
Best Print Campaigns
With the 2014 Cannes Lions Awards festival now over, we've r...
The loudest looks from New Yor...
After eight days and hundreds of shows, New York Fashion Wee...
Great Fashion Content Marketin...
Gone are the days of one-sided conversations, pushy selling ...
Top 10 Spanish fashion blogger...
Vogue Spain's cover girl next month won't be a model or cele...
How technology is bridging the...
Last month Airbnb announced that it had bought the Barcelona...
Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someonePrint this page

Leave a Reply

Your email address will not be published. Required fields are marked *