Meet the Apple Watch

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We can finally lay months of rumors and speculation to rest. Apple launched its Smart Watch today, the Apple Watch. Its price starts at $349 and it will be available at Apple stores early next year.

“We think it will redefine what people expect from its category.” Tim Cook, Apple’s CEO

The device, available in two sizes and in a variety of different styles, allows users to receive and send text messages, take calls and monitor your health and fitness throughout the day, all from your wrist.

As expected, the Apple Watch will only work in conjunction with an iPhone, but you will need a relatively recent model, starting with the iPhone 5. It will also get a collection of apps including Maps, Twitter, BMW and American Airlines. Developers can use the WatchKit platform to create programs for the device that take advantage of the larger battery and processing power in the iPhone.

It will be available in 3 different collections, each with its own style: the Apple Watch, the Apple Watch Sport and the Apple Watch Edition.

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Apple’s first wearable tech made an appearance at the company’s iPhone 6 launch event in Cupertino, California, marking the company’s first new product category since the introduction of the iPad in 2010. At the event, Apple revealed the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus, which will run on iOS 8.

Tim Cook announced the product with the iconic “one more thing” phrase used by Steve Jobs during special launches. It was the first he’s used the saying since Jobs’ death.

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