Instagram’s “Weekend Hashtag Project”, curating the best community photos

With an average of 70 million photos being uploaded daily to Instagram, how do you pick out and select the best content that’s being shared?

One way is to launch a project like the “Weekend Hashtag Project”, an ongoing series featuring specific hashtags and themes picked by the Community Team at Instagram. Every Friday the weekend project is announced and on the following Monday Instagram presents their favorite community submissions in their blog and Instagram profile.

Here are some examples:


Asking participants to be as playful as possible and make photos and videos that unlock their youthful creative spirit.

Fun afternoon on the beach with grandad. 89 years young. #WHPforeveryoung

A photo posted by Matty O’Shea (@osheamatty) on


Capturing creative photos that feature prominent textures.

A photo posted by Zuzanna Kmiecik (@pixie.zi) on

Текстурка A photo posted by Maria Mukha (@mariamukha) on


Taking creative photos of —and through— transparent objects.

Cheers! Enjoying the view with @thewilliamanderson

A photo posted by Kevin Lu (@sweatengine) on

For #whptransparent A photo posted by ★Jessica (@liv_jess) on


Taking creative silhouette photos.

@instagram – #whpsilhouetted

A photo posted by kristina nikolaevna (@ukrainianprincess21) on

My biggest fan, and my favorite model #whpsilhouetted A photo posted by @suzysaysrelax on

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