Gone are the days of one-sided conversations, pushy selling and flat, boring stories. It’s all about getting people to follow marketer content just like they do editorial. About having social, digital and traditional marketing collide in fascinating ways.
Below are three powerful examples of branded content, stories people like consuming and sharing because they are interesting and entertaining on their own. They just happen to be produced by a brand.
Worn Wear: a Film About the Stories We Wear
Short film by high end outdoor clothing retailer Patagonia
Welcome to the team: Jake Blauvelt
Documentary Series by Adidas Snowboarding
Dress Normal Holiday 2014: Mistletoe
One out of four short films by Sofia Coppola for The Gap