Cinemagraphs: Photographs that come to life

We bet we’re going to start seeing many more Cinemagraphs very soon. These captivating gifs are basically a still photo in which only one small part is moving, making it a mesmerizing and contemplative format, great for advertisers. They manage to capture a moment and make it quiet and elegant.

Cinemagraphs were first created by the husband and wife team Jamie Beck (who is a photographer), and Kevin Burg (a digital artist).

I think of it as a living photograph. It’s a photograph that has a living moment inside of it. Kevin Burg as told to LightBox

Here are some of Burg and Beck’s Ann Street Studio Cinemagraph creations:

cinemagraph-lincoln

cinemagraph-shoes

cinemagraph-fireplace

cinemagraph-wine

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