We bet we’re going to start seeing many more Cinemagraphs very soon. These captivating gifs are basically a still photo in which only one small part is moving, making it a mesmerizing and contemplative format, great for advertisers. They manage to capture a moment and make it quiet and elegant.
Cinemagraphs were first created by the husband and wife team Jamie Beck (who is a photographer), and Kevin Burg (a digital artist).
I think of it as a living photograph. It’s a photograph that has a living moment inside of it. Kevin Burg as told to LightBox
Here are some of Burg and Beck’s Ann Street Studio Cinemagraph creations: