#CastMeMarc – Marc Jacobs Casts Models Through Instagram

Marc by Marc Jacobs‘ fall 2014 ad campaign has been one of the most anticipated ones.

Not only is it Katie Hillier and Luella Bartley’s first collection as newly appointed creative directors, the campaign also stars models casted through social media.

The brand asked its followers to tag their best modelling look during the month of April with the #CastMeMarc hashtag, gathering more than 70,000 submissions through Instagram.

“It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong. We wanted the ads to shout with youth and energy… to be fresh.” Marc Jacobs, Women’s Wear Daily

The final campaign images have just been released, starring the final 9 fresh faces styled with graphic and bold looks:

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