The Cannes Lions Awards this year were all about celebrating creative bravery that changes the course of communications. You can check out the full winner list on the link above, but we’re dedicating this post today to the Titanium category winner. This category is simply defined as “the way forward”, work that you can’t define in any other category because it’s just that new.
The Grand Prix Titanium award this year went to “Emoji Ordering” from Domino’s Pizza, a piece the jury felt was the most of-the-moment in the world of communication from a brand right now.
In essence it’s a simple idea, recently launched in the US, that makes ordering pizza not only faster but also social. You basically link up your Twitter account to your online Domino’s account, and with a quick pizza emoji tweet at the brand and you’ll have an order on the way. A business idea and shows how relevant creativity is in growing a brand, now more than ever.
For the launch of the service in May 20th, Domino’s wrote hundreds of Tweets using only pizza emojis. The tweets were punctuated and looked like sentences, prompting the Twitter community to wonder if the messages to could be decoded.
Many followers and even other brands joined in on the conversation, receiving responses from Domino’s in, you guessed it, even more pizza emojis!
— Domino’s Pizza (@dominos) Mayo 12, 2015