Alexander Wang for H&M

H&M has just released an interactive video introducing it’s Alexander Wang collaboration collection, which will be hitting stores November 6. The athletic, videogame-inspired ad features models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly; soccer player Andy Carroll; and kickboxer Rivaldino dos Santos.

“I’m very happy with the whole collection. I love to use new technologies to really elevate a piece, and to create something fresh.” Alexander Wang as told to Styleist

It’s been exactly 10 years since H&M started the revolutionary idea of bringing the most prestigious fashion designers to everyone’s closets, a formula that has allowed the high street brand to position itself as a reference in the fashion industry. Karl Lagerfeld was the first and therefore the most criticized for it. Today nobody is questioning these co-brandings anymore, on the contrary, many brands have followed this growing trend.

Here’s the full list of H&M Designer collaborations since 2004:.

• 2004: Karl Lagerfeld
• 2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge
• 2006: Viktor & Rolf
• 2007: Roberto Cavalli
• 2008: Rei Kawakubo and Comme des Garçons
• 2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
• 2010: Sonia Rykiel, Lanvin
• 2011: Versace
• 2012: Versace, Marni, Maison Martin Margiela
• 2013: Isabel Marant
• 2014: Alexander Wang

alexander-wang-x-hm-lookbook-2014

You might also like:

Mobile World Congress 2016, ev...
If we were to choose one city as the world capital of mobile...
Jean Jullien x LOUD
We are very proud to introduce our latest collaboration with...
Social media trends reshaping ...
With more than 2 billion active social media users worldwide...
YouTube introduces new 6-secon...
Viewing habits are changing. To adapt to the fact that video...
How technology is bridging the...
Last month Airbnb announced that it had bought the Barcelona...
The 5 Tech Accessories Everybo...
There's such an endless amount of gadgets out there, from so...
Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInEmail this to someonePrint this page

Leave a Reply

Your email address will not be published. Required fields are marked *